Step 1 – Choose a topic of interest
The first step is just about sticking your big toe slightly into the water to check the temperature. Is the topic hot enough to spend time on? Can you sense some feelings or even some passion while thinking about the topic? There is no need to come up with concrete product ideas at this point. Just spend some time on the topic and be aware of your emotional reactions.
|Choose topic of interest||Just write down a keyword defining the topic you will like to explore this round.|
|What annoys you about this topic?||An excellent product idea solves an annoyance that you have. This way, at least you know that you are solving a real problem and not a problem you think someone else have. By answering this question, you may start seeing some needs that a product idea could fulfill.|
|What excites you about this topic?||An excellent product idea should be connected to something you are excited about. For instance, you may be excited about something that relieves your annoyance. Hence answering this question may give you hints about what you want a product to do for you. If you are not excited about anything related to this topic, this is not the topic for you. Go back and choose another topic.
When you brainstorm things you are excited about, try to be specific. Use “what if this or that was true”-formulations to tap into your emotional intelligence and bypass your critical logical thinking. “What if” statements let you think about a possible world while temporarily relieving your logical brain from judging whether this world is realistic or not.
|What is missing related to this topic?||Now that you have thought about what annoys you and what excites you about the chosen topic, have there appeared any ideas about some physical thing or service that is missing in the world? for instance a thing or service that would relieve your annoyance or create the world you are excited about? No need to be specific, just write down some high-level ideas.|