We have all felt it and we all dislike it; that annoyingly negative, instinctual feeling that immediately appears when it’s suggested we should stop doing what we’re doing and do something else instead. In particular, this is true for situations where the way we eat is being challenged. “You want me to stop eating pasta, eliminate sugar from my diet, and worst of all, to start eating vegetables? I’ll tell you one thing mister nutrition expert: That’s NEVER going to happen!”.
Why do we feel this way and what can we do about it?